KIM ALLARD, Regional Online Marketing Manager, Sony Latin America
Kim Allard drives the strategy, development, implementation and optimization of Sony’s online activities and campaigns throughout Latin America. Her work with the corporate site, e-commerce & social platforms has aligned more than 13 countries with a single digital strategy. Sony’s social media campaign has culminated in being the first official Facebook Case Study for the region that has developed a fan base of more than 1M users, while delivering more than 11 million unique consumer engagements.
She’s worked in the digital industry since 2000—mostly in her native Canada with companies like Teleglobe and Bell Canada. Born in Montréal, she holds both a Bachelors degree in Marketing and Management, as well as a Masters degree in Intercultural Management.