SPONSORS

ENRIQUE ARRIBAS, Advertising and Corporate Sponsorships Director, Banco Santander

Enrique Arribas leads Corporate and Brand Marketing at Grupo Santander from the company’s offices in Madrid, Spain. He and his team not only define strategy for sponsorships and advertising, but manage the execution of marketing projects in Latin America, Europe and other countries where the company is present. Grupo Santander is the largest bank in the Eurozone, as well as one of the largest banks in the world in terms of market capitalization. It is also among the Top Five Advertisers in Latin America.

Although a native of Spain, Enrique Arribas has a strong understanding of Latin America. He worked within the region for several years as Corporate Sponsorship Manager for Telefónica Latin America, where he coordinated sponsorships for the Movistar brand in thirteen countries, and as Advertising, Sponsorship and Trade Marketing Manager for Terra, the multinational Internet company, headquartered in Brazil and part of Telefónica Group.

Currently, Santander is a corporate sponsor of the Ferrari Formula 1 team and the Copa Libertadores de America.