Josie Llado, Associate Vice President of Advertising & New Media, Greater Miami Convention & Visitors Bureau
Josie Llado brings to the Great Miami CVB both an understanding of travel marketing and an expertise with digital media. She spent a decade at Royal Caribbean Cruise Lines as Manager of Direct & Interactive Marketing where she managed multi-million dollar digital and print marketing programs. She then moved to the agency side as Senior Marketing Strategist at Publicis interactive shop, Razorfish, and led the development of digital marketing strategies for global clients like Carnival Cruise Line, Burt’s Bees, Neutrogena, Kraft, and Simsari.
Now at GMCVB, she’s in charge of overseeing print and online advertising, in addition to managing the organization’s web site technology and social media strategies. Although Miami’s economy has certainly diversified and the city has certainly become the “Gateway to the Americas,” tourism continues to be its largest industry. All reports are that tourism figures for both 2010 and the start of 2011 are very strong with increased hotel occupancy rates. We’ll attribute it, in part, to Josie’s new role.