SPONSORS

MATIAS BENTEL, Marketing Director, Latin America & Caribbean, Brown Forman

Matias Bentel has wide experience in the Spirits and Wine industry across Latin America, the Caribbean and also the US Hispanic market. As Marketing Director for Brown Forman’s Latin American & Caribbean region, he works with brands like Jack Daniels Tennessee Whisky, Chambord Liquor, Finlandia Vodkas, Fetzer Wines, Korbel Champagne and numerous tequila brands and other wines and spirits.

Prior to Brown Forman, Matias had spent 2 years at Diageo with regional marketing responsibilities for Smirnoff Vodka. He also spent another 2 years as Latin American Marketing Director for Allied Domecq, prior to their purchase by Pernod Ricard. Not only was he responsible for all marketing functions, but he developed a sport sponsorship plan for Ballantine’s, which is linked to consumer and trade promotional activity today.
He started his career in Argentina—initially as an Assistant Professor of Marketing, and then worked as a Product Manager at Kimberly Clark, also in Argentina.