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Juan Carlos Delgado, Managing Director, Cartier Latin America & Caribbean

Juan Carlos Delgado has risen through the marketing ranks at Cartier Latin America—from Communications Manager to Regional Communications Director to Senior Director of Branding & Communications to his current role as Managing Director for the region, which emphasizes the importance of marketing to luxury brands.

The French luxury jeweler and watch manufacturer has a long and distinguished history of serving royalty, as well as stars and celebrities. Cartier also boasts an early history with the region, when in 1904, the Brazilian pioneer aviator Alberto Santos-Dumont complained of the unreliability and impracticality of using pocket watches while flying to his friend Louis Cartier. Cartier designed a flat wristwatch with a distinctive square bezel. This watch was not only a hit with Santos-Dumont, but also with Cartier's many clients. Thus, out of this timeless design, the "Santos" was born.

Today, Juan Carlos Delgado is insuring that "Les Must de Cartier" is something that is certainly desirable to a growing Latin American market.