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José Costa, Vice President of Marketing — Latin America, Burger King Corporation

José R. Costa is Vice President of Marketing at Burger King Corporation where he leads all marketing efforts for 29 countries across Latin America and the Caribbean. His primary responsibilities are consumer insights, market research, product positioning and development, sales management, marketing communications (including advertising, interactive, promotions and public relations), pricing, and customer experience. Previously to joining Burger King Corporation, José was President of COSTA IMC a branding and interactive marketing firm with focus on the U.S. Hispanic and Latin American segments. He has over 15 years of experience both on the client and agency side, working for brands like Young & Rubicam, Bank of America, Pepsico, and YUM Brands. José has a Master’s degree in Integrated Marketing Communications from Northwestern University and a MBA from University of Chicago.