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Luis Ortuzar, Regional Marketing Director Latin America, Parfums Christian Dior /Fendi Parfums

Luis Ortuzar may have started his career in the good consumer goods sector in Mexico with marketing responsibilities at both L’Oreal and Coca Cola; however, he has made a long career in the luxury market, principally with LVMH Perfumes and Cosmetics in the Latin America region since 1997. Perhaps one early element that has added to his success and his evolution to management has been the two years he spent as a fragrance buyer.

There’s little question that LVMH sees Brazil, and to an ever larger extent, South America, as being very promising countries for luxury goods. (The company has had a presence in the region since 1973.) However, the recently announced LVMH investment in Sack's, the leading online retailer of fragrances, cosmetics and toiletries in Brazil, will also mark Sephora’s entry into Brazil. And that should be very good news for Luis Ortuzar as he oversees the expansion of his brands throughout the region.