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Adriana G. Mendizabal Mora, Global Marketing Executive, Visa Inc. Latin America and the Caribbean

Adriana Gabriela Mendizabal Mora is Global Marketing Executive for Visa Inc., Latin America and the Caribbean. In this role, she manages the strategic direction of the brand business, marketing research and analysis as well as the development and implementation of country, product and channel marketing strategies in Latin America and the Caribbean.

During her tenure at Visa Inc. she has led several strategic marketing initiatives that have driven regional transaction and revenue growth in alignment with global priorities. She has also led initiatives that have generated record-high brand metrics. In addition, Ms. Mendizabal Mora has positioned Visa Inc., Latin America and the Caribbean as the Global Center of Excellence for Sports and Affluent segment Marketing, with special emphasis on expanding the digital and point of sale channels.

Prior to joining Visa Inc., Ms. Mendizabal Mora gained extensive general management and marketing experience in companies such as Herbalife, Johnson & Johnson and Kodak in Mexico. She started her career in Procter & Gamble, where in a span of 15 years, she took on different positions such as Director of Marketing Operations & Strategic Planning for Latin America and Director of Baby Care and Feminine Protection Latin America.