SPONSORS

 

Ricardo Monteiro, Head of Communications Latin America, Reckitt Benckiser

Ricardo Monteiro is an electronic engineer, with specialization on logistics, business administration and marketing.
He possesses more than 16 years of experience in the hygiene, cleansing, personal care, OTC and mass consumer goods markets. Before joining Reckitt Benckiser, Ricardo developed his career in purchases, logistics, sales and marketing/media at Procter & Gamble Brazil.

Since 2005, Ricardo is responsible for media, public relations and advertising content production for Reckitt Benckiser in Latin America, where he helped improve the ROI of marketing by five-fold and put RB in the list of the most important advertisers in the region. He’s also the Vice President of the Brazilian Advertisers Association and VP of ABMN.