SPONSORS

Caro Villarreal, Regional Marketing Manager,
General Mills International

Caro Villarreal is responsible for creating regional strategies and driving profitable growth for General Mills’ global brands in Latin America. She also partners with the Minneapolis headquarters teams to create global communication strategies and encourage innovation.
Her career at General Mills began in 2000 in Argentina as a Product Manager for Fresh Pasta and Crepes. Later, she was promoted to manage two global brands, Haagen Dazs and Nature Valley. Soon she added responsibilities for Betty Crocker, Old El Paso and Pillsbury in the Southern Cone region — (Argentina, Chile and Uruguay).

Caro’s early career included a marketing role with Argentina’s Costa Carozzi-Bonafide coffee retailer where she expanded the brand’s presence by developing a new premium line of coffee in retail. She started in trade marketing for Molinos Rio de la Plata, a local food manufacturer.