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ELISABETTA BELL, Dealer Support Manager,
Caterpillar, Inc.

Elisabetta Bell is directly accountable for equipment-manufacturing giant Caterpillar’s strategy, marketing operations and services marketing with dealers in Latin America. Her objective is to maintain or regain market leadership while delivering superior business results. She also drives the growth of both aftermarket parts and service to achieve the company’s goals.

Prior to this critical dealer role, she led the development of strategic plans for the company to effectively support sales, dealers and customers through all available marketing communications channels and managed all advertising, media and communications budgets.

An advocate for the corporation’s marketing function, Ms. Bell was quoted by World City as saying, “Marketing officials must constantly remind their companies that marketing is a revenue generator, not an expense.” She also believes that “strategy is key. If you don’t know where you’re going, you don’t know if you’re effective.”