SPONSORS

Dorian Mejia Zuñiga, Market Development Manager Latin America, Puig

Barcelona-based Puig is a luxury fragrance and cosmetic on the move and Dorian Mejia Zuñiga’s marketing and media projects in Latin America have certainly contributed to the company’s explosive growth. Formed in 1914 and still family-owned, Puig announced this spring growth of 20% in revenue and 89% in operating profit. International markets, particularly South America, now represent 75% of revenue. Puig’s many brands include Carolina Herrera, Prada, Nina Ricci, Paco Rabanne and Comme de Garçon in its Prestige Group, Antonio Banderas and Shakira in its celebrity product line, as well as other designer, lifestyle, cosmetic and toiletry lines.

Dorian Mejia has been instrumental expanding the presence of many of these brands throughout the region. One such example is the Carolina Herrera woman’s fragrance. Given the brand’s interest in social responsibility issues, Inciativa SER (The To Be Initiative) to encourage early breast cancer detection in Latin America, a region where only 10% of new cases are diagnosed through early detection. Ms. Herrera became the primary spokesperson and a multiplatform/multi-channel campaign we born.