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Raúl Mandía, Chief Marketing Officer
Arcos Dorados

Raúl Mandía has more than 15 years of McDonald's experience in Finance, Operations, Marketing and General Management. Now as CMO of Arcos Dorados (Golden Arches in Spanish), the world’s largest McDonald's franchisee with exclusive rights in 19 countries and territories in Latin America and the Caribbean, he literally has a lot on his plate.
With ceaseless energy, Raúl has managed to lead the integration of the Brand Style of Communications in the region, implement Value Campaigns in Brazil, Puerto Rico and Mexico, develop Revenue Management and Pricing Strategy for Latin America, ensure that McDonald’s Menu offerings remains relevant in Latin America and the Caribbean and develop advertising and media strategy for the region.

Some of the results have included over 50 months of positive sales in the region and increased market share and Brand Awareness in all the main markets. Since Arcos 2007 agreement with McDonald’s, it has opened 232 restaurants, 124 McCafe locations, 430 Dessert Centers, and completed 308 re-images of existing restaurants. The company is committed to opening at least 250 restaurants within its territories in the next two years.