SPONSORS

 

REBECCA BARBA, Manager Global Marketing & Communications, Royal Caribbean Cruises, Ltd.

As Global Marketing and Communications Manager, Rebecca Barba is dedicated to escalating the brand awareness and preference for Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises, while working closely with her respective marketing teams throughout the world.

After more than sixteen years in the leisure travel segment and over thirteen years working directly for Royal Caribbean Cruises, she has developed a distinct understanding of the marketing of cruise vacations. Since joining the company, she has assumed responsibility for the strategic vision and overall creation of all collateral for North America, as well as leading the development of TV commercials, brand photography, radio spots, and regional and outdoor advertising programs, including the first DRTV campaign for the brand. She also managed loyalty program communications for both Celebrity Cruises and Royal Caribbean International and led Royal Caribbean’s multicultural communications.
A native of Miami and a first-generation Cuban-American, she earned a Bachelor’s Degree in Political Science and a Master’s Degree in Integrated Marketing Communications, as well as a Cultural Arts Diploma from Spain’s University of Salamanca.