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Lori Folts, Regional Head of Marketing Communications, Americas
DHL Express

Lori Folts is the Regional Head of Marketing Communications for the Americas continent of the international express-delivery leader DHL Express. Her geographic responsibility includes 49 countries and territories in Latin America, the Caribbean, USA and Canada. She directs the planning and creation of product promotions, brand advertising and sponsorship programs that favorably position, defend, incite trial, usage and acceptance of DHL Express products and services. Her deliverables include on-line and search engine marketing campaigns, ROI and campaign payback scorecards and customer retention incentives. Additionally, her 20-year experience also includes executive positioning, top-tier press relations, PR reputation measurement/scorecard dashboard and frontline communications.

Prior to DHL, Lori was credited for the development of two successful department “start-ups” at Fortune 500 companies – one of which was immersed within the Mexican culture and Spanish language and the other within the United States. During her international assignment in Mexico City, she served as the Group Manager of Marketing Communications and Corporate Communication for the company subsidiary.