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Egidia Contreras, International Marketing Manger, Enterprise Holdings

Egidia Contreras is an International Marketing Manager at Enterprise Holdings, Inc., parent company to Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental. She is in charge of Latin America, Caribbean and Mexico Marketing, Advertising, PR, Strategic Partnership Alliances, including Online Promotional Campaigns, SEM, and Display. Egidia is responsible for developing and executing strategic marketplace initiatives and increasing brand recognition through both online and traditional advertising.

Before joining the International team Egidia worked in the Airlines and Partnership Department for Alamo and National where she assisted in signing a partnership with LAN Airlines’ frequent flyer program.

Born in Ann Arbor, Michigan, raised in Venezuela, she later returned to the US to attend college and begin her career. She graduated from Oklahoma State University with a BS in International Business with focus on Marketing, Management and Economics.