SPONSORS

Edgardo Tettamanti, SVP-Marketing Group Head, Latin America & Caribbean, MasterCard Worldwide

As SVP-Marketing Group Head, Edgardo Tettamanti is responsible for the strategic management of the Latin America & Caribbean (LAC) Region: customer and consumer marketing, brand-building, promotional programs, sponsorships, investment strategies and other marketing activities. He began at MasterCard in 2007.

With more than 29 years of well-rounded financial services, marketing and agency experience, he has focused his work on delivering innovative programs with notable results in markets throughout the region, with stints on both the advertising agency side and at financial institutions. At MasterCard he has dedicated to expanding and refreshing the Priceless Campaign in the LAC region with innovative direct to consumer platforms that consequently drive brand preference.

Prior to MasterCard, Edgardo. Tettamanti capped a 15-year trajectory at American Express as vice president, Head of Brand Management Latin America, the Caribbean and Canada. He has also served as lecturer, teaching courses in Marketing at different universities in his hometown of Buenos Aires.