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Juan Marrero, Marketing Manager
LG Electronics

Juan Marrero has served in marketing roles at LG Electronics since 2007, and has helped the global leader in consumer electronics, home appliances and mobile communications reach the Latin American marketplace more effectively. His responsibilities include driving innovative marketing strategies based on consumer insights, new product introduction plans and management of the marketing budget. He has also managed business-to-business and mobile marketing at LG.

Interestingly, Juan started his career as an art director at Grupo Ghersy Communications before taking on his first marketing role at Ceramicas Caribe. This provided him with an opportunity to work with ATL and BTL marketing activities, advertising and media campaigns, while also providing in-store exhibition and POP material distribution among 600 retail stores.