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Fernando Cimato, Chief of Staff, Strategy & Business Planning, Hewlett-Packard

Fernando “Tato” Cimato has been with the Hewlett-Packard Company since 1994 when he started as a Marketing Analyst in Argentina. Not only has he experienced dramatic change within his company, but also within the region and the way one now markets in Latin America. His current role as Chief of Staff for Strategy and Business Planning at HP, which began this year, also helps him put the challenges and opportunities of the region into a more comparative global perspective.

Prior to this new position, he served as Marketing Communications Manager for the Latin American Region with responsibility for all branding and communication channels for the Imaging and Printing Group (IPG). This included overseeing Public Relations, Advertising, SEM, e-Marketing, Trade Marketing Materials and Sales Tools. Earlier roles at HP included: Sales Territory Manager (Latin America) for the Enterprise Segment and Marketing Manager.

Few have the depth of understanding and breadth of experience in both marketing and knowledge of the region as Tato Cimato.