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LUIS CHAMPIN OLIVERA, Manager General of Marketing Network, PromPerú, Peruvian Tourism Board

Tourism in Peru comprises the country’s third largest industry, after fishing and mining. Although much of the tourism business is directed towards archeological monuments like Machu Picchu, ecotourism in the Peruvian Amazon, cultural tourism in colonial cities, gastronomic tourism, adventure tourism, and beach tourism are also extensive parts of the industry. Luis Miguel Champin Olivera’s work as Manager General of Peru’s Marketing Network, PromPerú, is critical to the nation’s economy.


Earlier in his career, he served as Chief of Advertising at D’Onofrio, producers of ice cream, candy, chocolate, cookies and sweet panettone bread. (The company has since been acquired by Nestle.) He also started at JW Thompson as an Account Executive.